Although the Roy Ayers Project is the centerpiece, 70×30.com stays active with engaging and informative articles written by musical scholars and seasoned publishers. Other aspects that 70|30 focuses on is the presentation, where the attention to visual aesthetics, art, and design is a key component of what we produce.
If 100 represents the totality of music, 30% can be a representation of today’s popular musical art forms (Hip Hop, Neo-Soul, House, etc), while the 70% represents the music that preceded contemporary music (Funk, Jazz, Soul, Disco). The disproportion exemplifies the importance of our musical foundation.
If we look at the entire landscape of music over the past 100 years, the last 30 years (1980s – Present) have produced the Hip Hop generation, contemporary R&B, the Neo Soul movement, the evolution of House, and many other sub genres mostly deriving from those art forms. When examining the 70 years that preexisted before contemporary music, you see the blueprint for what comprises today’s music and art forms.
Think of the numbers 70 and 30 in the context of age. Think of a 70 year old, someone who has lived a full life and has compiled a library worth of knowledge and generations of experiences, and think of a 30 year old, someone who is eager to learn, discovering the meaning of life, one who is becoming their own person. Think of a conversation that these two individuals would have. To have that generational bridge is a necessity. It helps us grow, as well as helps us stay young.
We invite our viewers to also define the numbers 70 and 30 in relation to our mission statement.
As art, it is open to interpretation, and the meanings are limitless.
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